Gerace Borgo Smart is a project that implements empowerment and capacity building initiatives for local businesses and the territory, training operators and professionals in the tourism sector. A catalog of tourist experiences inspired by Roger the Norman has been developed, highlighting the region’s cultural and historical heritage. Additionally, the marketing plan includes the implementation of tools such as holograms, virtual reality, augmented reality, and interactive maps to promote the resources and attractions of Gerace. The strategy also encompasses social media management, ensuring an effective and engaging online presence. Finally, support is provided during international fairs, facilitating connections between local businesses and foreign markets, thereby contributing to the growth and visibility of the borgo.

https://exploregerace.it/